Take-Two Reaffirms GTA 6 Launch Date, Confirms Rockstar's Marketing Plans
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Take-Two Reaffirms GTA 6 Launch Date, Confirms Rockstar's Marketing Plans
""With ongoing momentum across many of our businesses, and the highly anticipated launch of Grand Theft Auto VI on November 19th, we continue to project record levels of Net Bookings in Fiscal 2027, which we believe will establish a new financial baseline for our business, set us on a path to enhanced profitability, and provide further balance sheet strength and flexibility," Take-Two CEO Strauss Zelnick said in the company's earnings release."
""Fears of GTA 6 being delayed a third time sparked last month when Bloomberg's Jason Schreier said that, as per his sources, the game was not content complete. The journalist, however, added that the November 19, 2026, release date, locked in after Rockstar delayed the game a second time in November 2025, felt a little more "real" and "solid" than before.""
Grand Theft Auto VI is scheduled to launch on November 19, 2026, with Rockstar beginning its launch marketing cycle this summer. Take-Two reiterated the date during its third-quarter FY2026 earnings call and projected record net bookings in fiscal 2027 driven by the game's release. The company stated the launch will establish a new financial baseline, improve profitability, and strengthen the balance sheet. Fears emerged that the game was not content complete and could face another delay. Rockstar has not released new details since the game's second trailer last May.
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