Ubisoft CEO Blames Star Wars Brand Trouble For Disappointing Outlaws Sales
Briefly

Star Wars Outlaws received positive reviews but failed to succeed commercially, which Ubisoft attributes to the challenging state of the Star Wars brand at launch. CEO Yves Guillemot indicated that recent releases like the film Star Wars: Rise of Skywalker and the TV series The Acolyte negatively impacted player reception. Criticisms regarding the game itself included a poorly paced introduction and technical bugs, which have since been resolved through updates. Future ventures into the Star Wars franchise by Ubisoft remain uncertain, though other studios pursue new Star Wars projects.
Ubisoft recognized that Star Wars Outlaws' disappointing performance was consequential of the "choppy waters" surrounding the Star Wars brand, following mixed responses to recent projects.
The Star Wars IP faced turbulence leading up to Outlaws' release, especially due to the reception of The Book of Boba Fett and the polarizing nature of The Acolyte.
Although Outlaws received updates addressing gameplay issues, including pacing and technical bugs, it was met with criticisms that affected its commercial performance.
Ubisoft may not return to the Star Wars franchise while other studios are developing various Star Wars titles, including a Knights of the Old Republic remake.
Read at GameSpot
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