Ubisoft CEO Yves Guillemot confirmed that online video games are not eternal and may face discontinuation. His comments came in the context of the 'Stop Killing Games' movement, which emerged after the shutdown of The Crew. The limited lifespan of live-service games is rarely publicly acknowledged by publishers, highlighting a disparity between player expectations and business realities. While new games strive to be enduring successes like Fortnite, the market is filled with failures that reflect the challenging nature of achieving long-term viability in this space.
"You provide a service, but nothing is written in stone, and at some point, the service may be discontinued. Nothing is eternal."
"Support for all games cannot last forever."
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