"Strauss Zelnick stated, 'I think with regard to a release like that you're judged by serving the core [audience].' He emphasized that if the core consumer isn't served first, it affects the overall market reach."
"Zelnick mentioned, 'Now with regard to a big title, PC can be 45, 50% of the sales,' highlighting the significant growth of the PC market since he joined Take-Two in 2007."
"'We'll see how it works out,' Zelnick said regarding the potential for a second selling cycle with the PC release, indicating a strategic approach to maximizing sales."
"Zelnick expressed his feelings about the upcoming release, stating it is 'terrifying' because 'the expectations are so high,' reflecting the pressure surrounding the game's launch."
GTA VI is set to release on PS5 and Xbox Series X|S this November, with a PC version expected later. Take-Two's Strauss Zelnick emphasized the importance of serving the core console audience first. He dismissed the idea that a co-marketing deal with Sony influenced the decision. Zelnick noted the growing significance of the PC market, which now accounts for a substantial portion of sales. He acknowledged the potential for a second sales cycle with the PC release, while expressing both excitement and fear regarding the game's high expectations.
Read at GameSpot
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