""Our biggest competition isn't another console," he said. "We are competing more and more with everything from TikTok to movies." "We are all seeking to meet people where they are," Booty added."
"You look at Call of Duty, you look at Minecraft, you look at Fortnite, you look at Roblox. That's actually what's really driving community in gaming. That's where people gather and they have experiences. And the idea of locking it to one store or one device is antiquated for most people. You want to be able to play with your friends anywhere, regardless of what they're on. And we're really leaning into that with this experience."
Microsoft will release the next Halo and all future Halo games on PlayStation, signaling a permanent shift toward multiplatform releases. Xbox executives are reframing exclusivity as outdated and emphasize meeting players on whatever devices they use, citing competition from social platforms and other entertainment like TikTok and movies. Microsoft's 'everything is an Xbox' marketing pushes access across PS5, Switch 2, TVs, and smartphones. Xbox leaders argue that community-driven titles such as Call of Duty, Minecraft, Fortnite, and Roblox show locking games to a single store or device is antiquated. The strategy focuses on cross-platform play and broader audience reach rather than console dominance.
Read at Kotaku
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