Star Wars Hunters, a multiplayer shooter by Zynga, is set to shut down in October due to its lack of long-term engagement and insufficient organic installs. Zynga's CEO, Frank Gibeau, noted that while the game featured solid technology and fun gameplay, it didn’t perform as a viable business. Issues with intellectual property exploration contributed to its discontinuation. Gibeau views this as an opportunity to leverage learnings and technology for future projects in the growing mobile action shooter market.
Gibeau emphasized that the team built a strong technology base and a fun game, but ultimately, it lacked organic growth and long-term engagement.
Despite the operational shutdown, Gibeau views the project as a valuable learning opportunity for future endeavors within the action shooter category.
Collection
[
|
...
]