"In April 2025, Christopher Ward shared the tumultuous design and development of its latest groundbreaking watch, the C12 Loco, with a short documentary. The team behind Worn & Wound and Windup Watch Fair makes a cameo in the film, discussing their long-running relationship with the British watchmaker. We can now call this foreshadowing because, as it turns out, Worn & Wound's Zach Weiss, Blake Malin and James Helms were already in talks with Christopher Ward's CEO and design team about collaborating on another watch."
"According to the Brooklyn-based watch editorial, the three co-founders just so happened to contact the watch brand when the C12 Loco was in its early stages of development. Since a strong relationship existed, having collaborated on the C65 Sandstorm in 2020, the Americans were let in on the secret. Initial plans hoped to continue the Sandstorm motif by applying it to the new C12."
In April 2025 Christopher Ward released a short documentary showing the tumultuous design and development of the C12 Loco. The team behind Worn & Wound and Windup Watch Fair appears in the film and maintains a long-running relationship with the British watchmaker. Worn & Wound co-founders Zach Weiss, Blake Malin, and James Helms contacted Christopher Ward while the C12 was in its early development and were invited into the process because of a prior collaboration on the C65 Sandstorm in 2020. Initial plans aimed to extend the Sandstorm motif into the C12, but CEO Mike France insisted the collaboration restart with a focus on Worn & Wound's Brooklyn hometown.
Read at Gear Patrol
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