"Google spent 2.1 billion dollars buying Fitbit in 2021, three years dismantling the brand, and on Thursday launched a 100 dollar device with no screen, no buttons, and no independent functionality to bring it back. The Fitbit Air is a soft fabric band with a five-gram sensor pack underneath that tracks heart rate, steps, sleep, blood oxygen saturation, and heart rate variability."
"What it can do is feed data into a new Google Health app powered by a Gemini-based AI health coach that interprets the metrics, designs workout plans, analyses photographs of meals for macronutrient content, and provides personalised coaching for 10 dollars a month. The device goes on sale on 26 May. Preorders begin Thursday. And the product Google is actually selling is not a fitness band. It is a subscription."
"The Fitbit Air weighs 12 grams with the strap and five grams without, making it lighter than most smart rings. Battery life is seven days, and a five-minute fast charge adds a full day of use. The band comes in four colours, obsidian, fog, lavender, and berry, with additional straps available for 35 dollars."
Google introduced the Fitbit Air, a lightweight 12-gram screenless fitness band priced at $100 that tracks heart rate, steps, sleep, blood oxygen saturation, and heart rate variability. The device features a five-gram sensor pack, seven-day battery life, and haptic feedback for notifications. Without a display or buttons, it relies on a companion Google Health app powered by Gemini AI that provides personalized health coaching, workout plans, and meal analysis for $10 monthly. The launch coincides with mandatory migration of Fitbit data to Google accounts by May 19 and rebranding of Fitbit software as Google Health. The product represents Google's strategy of selling subscriptions rather than hardware, three years after acquiring Fitbit for $2.1 billion.
Read at TNW | Google
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