Whoop is a niche fitness tracker that focuses on sleep and recovery without a screen and employs a subscription model. Initially popular among elite athletes, its unique features have since become commonplace due to emerging competitors like smart rings. By 2025, alternatives offer comparable functionalities at lower costs. Whoop's recent hardware upgrades for the Whoop 5.0 and MG aimed to enhance performance and expand subscription options, but early reviews indicate the new strategy hasn't effectively engaged the market as intended.
Whoop's fitness tracker differentiated itself by focusing on sleep and recovery, lacking a screen, and utilizing a subscription model that charged $30 per month.
As of 2025, Whoop's once-unique features are no longer exclusive, with smart rings and other wearables offering similar functionalities at lower prices.
Despite a promising new strategy for Whoop 5.0 and MG, including improved hardware and diversified subscription tiers, the pivot hasn't resonated well after two months of testing.
Collection
[
|
...
]