""What we're trying to do is, very specifically, have a consistency, [a] unified look-and-feel and experience, so that we start to build trust in the way that the American citizen daily interacts with the government.""
""There's a spirit of Airbnb here, saying that much like bringing the complicated process of finding a room to rent or an online vacation rental, the government work is also about taking a complex process and making it easier, safer, and trustworthy.""
Joe Gebbia is expanding his team at the U.S. National Design Studio, focusing on enhancing the government's online presence. Peter Arnell has been appointed as the first U.S. Chief Brand Architect. Arnell aims to create a unified look and feel for government websites to build trust with citizens. The team will redesign 27,000 government websites using design principles from successful consumer apps like Airbnb, making complex processes easier and more trustworthy for users.
Read at TechCrunch
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