Google Says Go With Traditional TLD Even If You Need A Hyphen In Domain Name
Briefly

Google Says Go With Traditional TLD Even If You Need A Hyphen In Domain Name
"Over time, he noticed that "instances where sites won't allow a .xyz URL to be posted because it's considered "spam" or folks consider it "AI," he wrote. Personally, if I had to choose between a "traditional" TLD + a domain name with 1+ dashes, vs one of these often-problematic TLDs, I'd always go with the dashes (and better: pick a domain name for your brand that's not already taken by others, where you don't need "the-best-thingamabob" or typo domain names).""
"This will be interesting to answer without links (given the filters in this subreddit, hah). In general, domain names on TLDs are similar. But, ... I'd avoid free / cheap / minimal-abuse-handling / mostly-spammy TLDs, since domains there can come with a significant burden to overcome before they've been recognized to be reasonable. If you're starting out with something that you want to use for the long run, it's worth making sure you're not trying to build a serious business in an "everything goes" neighborhood."
Traditional TLDs such as .com are preferable even if the chosen domain name requires one or more hyphens. Cheap, free, or minimal-abuse-handling TLDs like .xyz often carry a spammy reputation and can trigger posting restrictions or user distrust. Domains on such TLDs can face a significant burden before being recognized as trustworthy. Choosing a memorable brand domain that is not a typo or 'the-best-...' variant helps long-term recognition. Building a serious business in an 'everything goes' TLD neighborhood is risky. Some TLDs have been deprecated or removed in the past, so long-term stability should guide TLD selection.
Read at Search Engine Roundtable
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