Something Bizarre Happened When I Attempted to Cut Back on Drinking. It Might Happen to You Too.
Briefly

Something Bizarre Happened When I Attempted to Cut Back on Drinking. It Might Happen to You Too.
"I did, however, keep my drinking to a minimum over the course of the 31 days. (I learned after the fact that this method already has been branded "Damp January.") Previous half-hearted attempts to imbibe a little less had proven that white-knuckle willpower is a losing strategy. So, I stocked the fridge with fizzy stand-ins to satisfy the muscle memory of holding a drink."
"The platform got the hint. It then fed me my first video from neuroscientist and podcast host Andrew Huberman. In the video, Huberman and fellow self-improvement podcaster Chris Williamson riff on familiar refrains of evangelical nondrinkers: how deeply the combination of tradition and marketing has embedded alcohol into our lives, and how booze is the only drug that leads friends and strangers to treat you like a leper if you quit. Huberman is disarming and approachable."
An individual limited alcohol consumption during January by keeping drinks minimal rather than pursuing total abstinence, a tactic later called "Damp January." Previous attempts that relied on sheer willpower failed, so the person stocked fizzy nonalcoholic substitutes to satisfy the habit of holding a drink. The person watched YouTube sobriety testimonials promising mental and physical benefits. The platform algorithm surfaced videos by neuroscientist Andrew Huberman and other self-improvement hosts that framed sobriety as a corrective to cultural and marketing forces. The algorithm then reinforced the effort by delivering more Huberman content and short clips.
Read at Slate Magazine
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