"The chief executive of Lanson Bruno Paillard (worth 100m) accused Bernaud Arnault (worth 150bn), founder of LVMH the luxury goods group behind Moet & Chandon and Dom Perignon of driving up grape prices to such an extent that ordinary families are being priced out of champagne altogether. Shipments from the region have already fallen sharply by 99 million bottles in four years."
"We have been drinking more prosecco than champagne since 2014. Last year, an English blanc de blancs became the first non-champagne to win best sparkling wine at a major international competition. And a 15 Aldi bottle was recently named the best champagne in the world."
A dispute has emerged in the Champagne region between luxury producers over grape prices and market accessibility. The CEO of Lanson Bruno Paillard claims LVMH founder Bernard Arnault is driving up grape costs, pricing ordinary families out of champagne consumption. Champagne shipments have declined by 99 million bottles over four years, raising concerns about the industry's target market. Meanwhile, champagne faces significant competition from prosecco and other sparkling wines. Britain, champagne's second-largest export market, has consumed more prosecco than champagne since 2014. English sparkling wines and budget alternatives have gained recognition, with an Aldi bottle recently winning best champagne at a major international competition.
#champagne-industry-crisis #luxury-goods-pricing #sparkling-wine-market-competition #consumer-accessibility #prosecco-alternatives
Read at www.independent.co.uk
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