Phones have become common at the table, including for navigating difficult menus. Wine lists can be long and confusing, sometimes requiring specialized staff knowledge of regions, vintages, and grape identities. Vivino, founded in 2010, gained scale through scanning software that reads wine labels. The app has collected a crowdsourced database with billions of label scans and hundreds of millions of numerical wine ratings. It claims coverage of millions of searchable wines, addressing the challenge of documenting countless regions, producers, and vintages. By bringing wine information to anyone with a phone, it reduces intimidation and helps diners make selections more confidently.
"Wine lists can be so long and complicated that some restaurants call them "wine books." Sommeliers are kept on staff to cultivate an expertise in global meteorology, geographical place names from six continents, and grape varietals that change identity between French, Spanish, and German. Do you know how much it rained in the Loire Valley in 2019? No. Do you know how the 2019 Left Bank Bordeaux cabernet sauvignon is tasting? Luckily, there's an app for that."
"In the world of wine, Silicon Valley and Napa Valley are most recently at odds over ChatGPT's algorithmic wine pairings, but no technology has made as big a name for itself as Vivino. Founded in 2010 in Denmark, the application has gone on to be downloaded more than 70 million times. Its groundbreaking feature was a scanning software that could read wine labels. Since its launch, its scale has become unsurpassed."
"It has amassed a crowdsourced database of over 2.7 billion label scans and over 280 million numerical wine ratings. The platform even claims to cover 17 million searchable wines today. A baffling figure, sure, but with hundreds of growing regions, dozens of grape varieties, thousands of producers, multiple wines per producer, and decades of vintages, the number of unique wines in the world surely tallies in the millions."
"Documenting them all seems impossible, but Vivino has come closer than anyone could have imagined. To use a wine pun, it's the industry's magnum opus. Vivino has welcomed anyone with a phone into the fold of oenolo"
Read at Slate Magazine
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