"Quince has been a website that I knew as 'that place to get affordable cashmere sweaters.' But as its offerings have expanded further and further, from home goods and luggage to jewelry and perfume, it's also become a source for diamonds, caviar, and even Dom Perignon."
"The brand appears to be applying that philosophy to the food space, and started off on an especially luxurious note with wine and Quince label caviar."
"Quince for purportedly 76 percent less than competitors. Feeling intrigued and slightly skeptical, I dedicated a week to sampling a smorgasbord of Quince's stand-out gourmet and specialty items."
Quince, originally known for affordable cashmere and home goods, is venturing into the gourmet food market. Launched in 2020 as a direct-to-consumer brand, Quince aims to provide luxury items like caviar and wine at lower prices. The brand's philosophy of cutting out the middleman allows it to offer gourmet products at significant discounts compared to competitors. The expansion into food reflects a broader strategy to diversify offerings while maintaining affordability, appealing to consumers seeking quality without the high price tag.
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