
The new Robert Mondavi Winery is intended to re-establish the winery as the soul of Napa Valley fine wine. The project encompasses the brand, its home, and ongoing commitments to Napa Valley, the local community, and global standing. Central to the transformation is iconic architecture in Napa Valley, recognized worldwide for its distinctive arch and tower. The original winery, designed by Cliff May in 1966, became compromised and disconnected after ad hoc expansions. Growth left the complex feeling unorganized, inward looking, industrial, and overly heavy. The redesign focuses on restoring coherence and connection to the surrounding landscape while reinforcing the winery’s identity.
"The new Robert Mondavi Winery aims to re-establish the winery's position as the soul of Napa Valley fine wine, encompassing every aspect of the brand and its home, as well as its ongoing commitment to Napa Valley, its local community, and its global standing."
"Central to this transformation is the winery's iconic architecture in Napa Valley, known worldwide for its distinctive arch and tower. The original winery, designed by Cliff May in 1966, had become increasingly compromised and disconnected from the surrounding landscape after a series of ad hoc expansions."
"Over the years, the winery's growth had taken its toll, making it feel unorganized, inward looking, industrial, and 'heavy on heavy'."
Read at ArchDaily
Unable to calculate read time
Collection
[
|
...
]