Adidas has launched a new campaign film ahead of UEFA Women's EURO 2025, celebrating competition as a growth motivator in women's football. The film features top players like Aitana Bonmati and Alessia Russo, showcasing the balance of rivalry and respect among elite athletes. By flipping traditional rivalry narratives, it illustrates how mutual admiration can enhance performance. Stemming from the broader 'You Got This' campaign, the film aims to encourage athletes by focusing on support, camaraderie, and the positive impact of friendly competition.
The film emphasizes the coexistence of support and rivalry in women's football, suggesting that mutual respect among competitors can elevate performance levels.
Russo expressed, 'For us as professionals, competition is huge, and it's a constant source of learning...I'm lucky to be surrounded by the best in the world.'
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