Darragh joins Crowd from Platform Media where he enhanced the commercial success of The Good, The Bad & The Rugby podcast. With prior experience leading brand partnerships at Pitch International, Takumi, and serving as global strategy manager at DAZN, he brings expertise in monetizing podcasting and social media. Darragh's new responsibilities include shaping Crowd's commercial partnerships and fostering women's sports initiatives. Crowd also welcomes Sam Sheringham and Phoebe Street, who will contribute to the company's podcast production efforts in cricket and women's sports, respectively. CEO Mike Carr emphasizes the importance of authentic brand alignments and the growth potential of athlete-owned podcasts.
Darragh will shape Crowd's commercial brand partnerships strategy and identify partners that align with its network of shows and talent.
Darragh has a wealth of experience in evolving monetization pathways across podcasting, social media, and experimental platforms.
It's fundamental that brands we partner with are authentically aligned with our shows and hosts. Our athlete-owned podcasts have huge potential for commercial growth.
Darragh's track record of commercially growing some of the biggest sports podcasts in the industry will be an incredible asset to our team.
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