Women's football during Euro 2025 is showing significant growth, with ticket sales and social media engagement surpassing previous records. UEFA reports a prize pot increase of 156% to $47.5 million. Despite this progress, eastern and southern Europe face challenges, as exemplified by Poland's early exit from the tournament. The historical backdrop shows that only a few eastern European teams have qualified for major tournaments. Investment in women's programs has been limited, and societal norms view football as a male-dominated sport, hindering progress in the region.
"This is more than a tournament; it's a movement, and the response from across Europe and beyond proves that women's football is not only here to stay – it is setting the new standard."
"Despite winning their final group game against Denmark, Poland exited at the group stage, as have the only other sides ever to have qualified from eastern Europe."
"The cultural problem in our countries is that people think girls should not play football – that mostly they should stay home and be housewives or something."
"Investment in the women's game was scarce, and clubs only started to add women's programs in the 90s."
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