'Every piece of social content is an ad': Beth Thomas on a decade online
Briefly

Beth Thomas launched a new venture with Michael Corcoran after the closure of Frankly due to financial issues. Originating from Wales, Thomas began her beauty journey in 2013 by writing blogs and creating YouTube content, influenced by early social media personalities. Over the years, she has developed a significant online presence on platforms like TikTok, where she focuses on thoughtful content creation. Her work at Birchbox involved live shows that gained notable audience engagement, solidifying her position in the industry.
Beth Thomas, inspired by Brit Crew members, began her journey in social media by writing about beauty brands and posting on YouTube in 2013. Her career blossomed through storytelling and content creation, leading her to engage over a million followers with her thoughtful approach.
Her time at Birchbox marked a significant turning point, where she hosted live shows that ranked among the top globally, showcasing her ability to connect and grow an audience.
Read at The Drum
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