The term 'cat lady' has historically carried negative implications, often depicting women as hoarders or spinsters. Susan Michaels, founder of CatCon, challenges this stereotype through a blend of information, education, and entertainment. Her efforts aim to empower women and redefine societal perceptions of cat owners. With an extensive background in media, including work with notable figures and productions, Michaels leverages her experience to create the world's biggest cat-centric pop culture event, turning a once-mocked trope into a successful business venture.
Susan Michaels states that traditionally, the 'cat lady' stereotype has portrayed women as hoarders or spinsters over 60, a narrative she seeks to alter.
Through CatCon, Susan Michaels combines information, education, and entertainment to transform the negative stereotype of cat owners into an empowering and profitable narrative.
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