Women's football is establishing itself as a significant movement, marked by increased ticket sales, social media engagement, and prize money. UEFA reported that ticket sales have already surpassed those of Euro 2022 before the group stage began, with prize money rising by 156% to $47.5 million. However, many eastern and southern European countries are lagging in women's football development. Poland's debut ended at the group stage and Croatian women have yet to qualify for major tournaments, reflecting broader societal challenges that hinder women's participation in the sport.
Nadine Kessler emphasized the significance of the tournament as a movement, highlighting the surge in ticket sales, social media engagement, and prize money for women's football.
Despite some progress, women's football in eastern and southern Europe faces challenges, with countries like Poland and Croatia struggling to achieve the same level of success as their male counterparts.
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