""Making a profit is the lifeblood of a business, but the success of the business is not just measured in how much money you make - it's in the impact that you make.""
""There's been a decay in the purpose of companies over the last 25 years. If you go back, an economist once said that making a profit is the only responsibility of a company ... and that's not Trek.""
John Burke emphasizes that a company's legacy should be measured by its societal impact rather than financial returns. He notes that while profit is essential for business survival, the true success lies in the positive influence a company has. Burke reflects on the decline of corporate purpose over the past 25 years and highlights Trek's commitment to women's cycling as an example of meaningful impact. He contrasts this with historical views on corporate responsibility, advocating for a broader definition of success.
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