"At least a dozen countries have updated their travel guidance for the US over the past year, including Canada, the UK, and Germany-countries that have historically been top drivers of inbound tourism to the US. Coupled with the Trump administration's recent entry restrictions and increased visa fees, the uptick in warnings has made some international visitors wary about traveling stateside, says Larry Yu, a professor of hospitality management at The George Washington University's School of Business."
""This is a wake-up call for the US government. The world's biggest travel and tourism economy is heading in the wrong direction, not because of a lack of demand, but because of a failure to act," WTTC's president and CEO Julia Simpson said in a May 2025 statement. "While other nations are rolling out the welcome mat, the US government is putting up the 'closed' sign.""
Germany and Ireland issued new travel advisories for the United States after recent ICE protests in cities such as Minneapolis. At least a dozen countries, including Canada, the UK, and Germany, updated travel guidance over the past year. Some governments cited demonstrations and urged citizens to carry identification when traveling within the U.S. Entry restrictions and higher visa fees from the Trump administration have also affected travel sentiment. Travel to the U.S. fell 6% in 2025, and summer airline bookings from Europe dropped 14.2%. Industry leaders described the trend as a warning about U.S. competitiveness in tourism.
Read at Conde Nast Traveler
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