"Israel has contracted at least three public relations companies to bolster its image online and among the United States' Christian right, filings under the Foreign Agents Registration Act (FARA) show. According to US Department of Justice records, Israel's Ministry of Foreign Affairs hired the newly established Bridges Partners, the Christian PR agency Show Faith by Works, and the online consultancy Clock Tower X via the European Havas Media Group."
"All of the companies contracted promise to help bolster the country's online image and restore support among young right-wing and Evangelical US voters that polling suggests is haemorrhaging as a result of Israel's war on Gaza. Israel is acutely conscious of the need to control how its war, in which it has killed more than 68,000 Palestinians, is perceived by its allies and sponsors in the US."
"A study of Israel's online activity published by the Al Jazeera Centre for Studies in May found a coordinated social media campaign to sway international sympathies in its favour throughout the conflict, which began in October 2023. But while Israel was able to garner favourable coverage from traditional US media outlets in the early months of the war, it was losing the battle on social media, where videos revealing the mass killing and devastation in Gaza were going viral."
Israel contracted at least three US public relations firms—Bridges Partners, Show Faith by Works, and Clock Tower X via Havas—to bolster its online image and court the United States' Christian right. The contracts aim to restore support among young right-wing and Evangelical US voters, where polling shows declines amid the Gaza war. Israel acknowledges the need to shape perceptions after more than 68,000 Palestinian deaths. An Al Jazeera Centre for Studies report found a coordinated social media campaign to sway international sympathies, while viral footage from Gaza shifted sympathy toward Palestinians and weakened online support for Israel.
Read at www.aljazeera.com
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