"Central to creating an effective LinkedIn profile is to include key words so an employer searching for someone with your expertise will be able to find you. A LinkedIn profile is meant to be fluid. It is a living resume that can be easily updated to reflect new projects you are working on, new opportunities you have, new skills you have gained, and more. LinkedIn allows you to change the order of the following sections, but I recommend you start with the order as it appears below."
"It also lets you make only certain sections of your profile publicly accessible. For example, you can choose to hide the groups that you belong to. That would be useful if, for instance, you are looking for a job and are part of a group that is clearly for job seekers."
"Name Alaina G. Levine Headline: Value Statement or Job Title [AGL1] President, Quantum Success Solutions Speaker, Consultant, Writer, Comedian, Entrepreneur Location Tucson, AZ Industry Research, Higher Education, Biotechnology, Aerospace [AGL2] Contact Information Include your email address and Twitter handle if you have one. You don't have to include your phone number. Use a customized URL, such as www.linkedin.com/in/alainaglevine, so your LinkedIn profile can be easily found. You also can put it on your resume and your business card."
Include relevant keywords throughout a LinkedIn profile so employers searching for specific expertise can find the profile. Treat the profile as a living resume and update it with new projects, opportunities, and skills. Use the platform's ability to reorder sections and start with the default order recommended. Control public visibility of individual sections, for example hiding groups if job searching. Provide clear name, headline (value statement or title), location, industry, and contact information including email, Twitter handle, and a customized URL. Present expertise, skills, major accomplishments, and pedigree in either bullet points or paragraph form with specific examples and notable credentials.
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