Creativity is often perceived as a flash of inspiration, yet it also involves diligent work. In the film Shakespeare in Love, creativity appears to burst forth spontaneously. However, Brian Lucas from Cornell University posits that the true path to creativity lies in persistence, exemplified by his 10 Percent Rule. His research suggests that individuals underestimate their creative potential. By pushing through perceived limits, they can produce more innovative ideas. This approach can be as simple as extending focus on a task for a few extra minutes, leading to more fruitful outcomes.
Creativity is a combination of aha moments and hard work; inspiration doesn't just land on you, it requires time and effort to flourish.
The 10 Percent Rule suggests that people underestimate their creativity; pushing through and extending effort can result in surprising and valuable ideas.
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