What does loneliness smell like? Inside the strangely soothing world of fragrance TikTok
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What does loneliness smell like? Inside the strangely soothing world of fragrance TikTok
"The age of 18, for example, has a scent profile of sweat, vodka, lip gloss, musk and lace. Looking at old photos too long smells like paper, iris, amber, musk and cedar."
"Even the concept of loneliness has a scent: concrete, vetiver, linen, blood, cigarettes. These perfume slideshows are strangely comforting, despite their often depressing content."
"The last day of school, for example, has a peppy scent profile of watermelon, sweat, icy poles, solar notes and cigarettes (a popular aroma)."
The journey into fragrances began with a childhood nickname, leading to an exploration of scent profiles associated with various life experiences. TikTok features perfume-inspired image carousels that assign scents to abstract concepts, often reflecting adolescent nostalgia. Examples include the scent of age 18, which combines sweat, vodka, and lip gloss, and the smell of loneliness, characterized by concrete and cigarettes. These carousels provide comfort amidst a chaotic digital landscape, resonating with universal experiences and emotions across generations.
Read at www.theguardian.com
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