Nomads Can Unwind at The July London Victoria Apartment-Hotel
Briefly

Nomads Can Unwind at The July London Victoria Apartment-Hotel
"One of London's many important rail hubs, Victoria Station straddles the bustling neighborhoods of Westminster, Belgravia, and Pimlico. The new, expertly outfitted The July London Victoria apartment-hotel across the street tempers the ephemeral energy of commuters hurrying about with a touch of residential grounding. Programmed for overnight guests, longer-stay digital nomads, and everyone in between, the 114-key "urban retreat" unfolds with integrated, public facing hospitality spaces: the aptly named The Idler restaurant and an offshoot deli."
"The July London Victoria was outfitted by an in-house design team working in tandem with award-winning London and Los Angeles firm . Studio Moren carried out architectural alterations. Together, they deftly imbued the interiors with a coherence of comfort and adaptability; all while nodding to the Art Deco architecture prevalent in the immediate surrounding and undergoing a degree of revival across the globe."
Victoria Station sits between Westminster, Belgravia and Pimlico, and The July London Victoria offers a residentially grounded response to the commuter hub. The 114-key apartment-hotel serves overnight guests and longer-stay digital nomads with adaptable rooms, suites, two Family Apartments with interconnected layouts, and a dedicated co‑working space. Public-facing hospitality includes The Idler restaurant and an offshoot deli that encourage slowing down. An in-house design team and Studio Moren completed architectural alterations and crafted interiors that balance comfort and adaptability while nodding to local Art Deco heritage. The Dutch chain emphasizes strategies that support privacy and social interaction for varied stay lengths.
Read at Design Milk
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