#ad-auctions

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#google #amazon #programmatic-advertising #walled-gardens #commoditization #openads #universal-transaction-ids
Marketing tech
fromForbes
2 days ago

Why Programmatic Needs To Break Free From Walled Gardens

Programmatic advertising has fragmented into proprietary silos and walled gardens that extract value, reduce open-internet inventory, and obscure where marketer dollars go.
Marketing tech
fromDigiday
3 months ago

With OpenAds, The Trade Desk is rewriting what it means to be 'buy-side'

The Trade Desk is pushing auction changes, promoting OpenAds and universal transaction IDs to boost marketplace transparency and support publishers against walled gardens.
Marketing tech
fromSearch Engine Roundtable
4 months ago

Federal Trade Commission Investigating Google Over Ad Pricing & Terms On Websites

The FTC is investigating Google and Amazon for potentially misleading advertisers by not properly disclosing ad terms, pricing, and auction practices.
US politics
fromwww.mercurynews.com
4 months ago

Amazon, Google probed by FTC over search advertising practices

The FTC is probing whether Amazon and Google misled advertisers by failing to fully disclose ad terms, pricing, and reserve pricing practices in real-time ad auctions.
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