#ad-transparency

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fromThe Drum
2 days ago

The 'In-App Gap': where premium eyeballs go to waste

In-app is far from a lawless, unpopulated no man's land of advertising. In fact, the latest stats show it's actually where audiences are spending most of their time. In the UK for example, just over two and a half hours a day are spent in the in-app environment, compared with only 20 minutes on the mobile web. That's a staggering 90% of the time on mobile spent in apps - whether messaging, social media, music, or gaming. It's a huge opportunity.
Marketing tech
#digital-services-act
fromTechCrunch
1 month ago
Miscellaneous

X deactivates European Commission's ad account after the company was fined 120M | TechCrunch

fromDailywire
2 months ago
Miscellaneous

'Engaging In Censorship': European Union Hits Elon Musk's X With Massive Fine, Draws White House Ire

fromTechCrunch
1 month ago
Miscellaneous

X deactivates European Commission's ad account after the company was fined 120M | TechCrunch

fromDailywire
2 months ago
Miscellaneous

'Engaging In Censorship': European Union Hits Elon Musk's X With Massive Fine, Draws White House Ire

more#digital-services-act
fromWIRED
2 months ago

Scam Ads Are Flooding Social Media. These Former Meta Staffers Have a Plan

"The people who push these kinds of ads are persistent, they are well funded, and they are constantly evolving their deceptive tactics to get around our systems," Leathern told Reuters at the time.
Marketing tech
Media industry
fromAdExchanger
2 months ago

Why Meta's Exit From MRC Audits Should Be A Wake-Up Call For Marketers | AdExchanger

Advertisers must reassess social video spending as rising costs, reduced incremental reach, and brand-safety risks make programmatic CTV a more transparent, brand-safe option.
Miscellaneous
fromSocial Media Today
3 months ago

Meta Is Shutting Off Political Ads in Europe This Week

Meta will stop accepting social issue, electoral, and political ads in the EU due to the TTPA’s complex obligations and legal uncertainty.
EU data protection
from404 Media
4 months ago

Google Just Removed Seven Years of Political Advertising History from 27 Countries

Google removed political ads from its Ad Transparency tool across all EU countries, making seven years of political advertising data from 27 member states inaccessible.
Media industry
fromBusiness Insider
4 months ago

How pro sports leagues gained an advantage in the ad-supported streaming era of TV

Nielsen's Big Data + Panel requires streaming platforms to share first-party audience data, improving sports audience measurement and reducing streaming companies' business leverage.
Marketing tech
fromSearch Engine Roundtable
4 months ago

Microsoft Mixing Ads With Organic Results In Bing Image Search

Microsoft is testing mixing ads into organic Bing Image Search results by placing small ad labels on image results, raising concerns about hidden ad labeling.
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