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Marketing tech
fromwww.socialmediatoday.com
5 days ago

Reddit partners with Pacvue to expand ad access

Reddit partnered with Pacvue to enable advertisers to buy and manage Reddit ads directly within Pacvue's commerce operating system, which serves over 70,000 businesses and integrates with 100+ retail media networks.
fromSearch Engine Roundtable
1 month ago

Google Partner Portal Redesigned

This redesign shows your "business goals" such as ad dollar spent, product adoption goals, recommendation trackers, and your points, plus messages and more. The tabs at the top left include "my accounts," "points activity," and "FAQ." As you can see in the screenshot, the portal says: Welcome to the new Google Partners Rewards experience! We've made it simpler to understand your goals and to track all your points activity.
Marketing tech
Artificial intelligence
fromZDNET
5 months ago

Meta gives advertisers new AI personalization tools - while using your chats to target content

Meta offers a free Business AI agent via Meta Ads to automate online customer support, sales assistance, and ad personalization for small and medium businesses.
Marketing
fromSocial Media Today
5 months ago

Pinterest Announces Ad Updates at 'Pinterest Presents' Event

Pinterest previews Top of Search ads in beta across monetized markets, placing ads in top-ten search and Related Pins slots to reach high-intent shoppers.
Marketing tech
fromExchangewire
9 months ago

Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory

Adform partners with Channel 4 to enhance programmatic access to premium BVOD inventory, enabling scalable, data-driven video campaigns with better transparency.
Marketing tech
fromExchangewire
10 months ago

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

DoubleVerify has launched AI-powered pre-bid controls for Google's Search Partner Network, enhancing brand safety for advertisers.
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