#advertising-representation

[ follow ]
#black-representation #racism-and-stereotyping #advertising-standards-authority-asa #racism
fromwww.theguardian.com
1 week ago

Reform MP's claim about adverts full of black and Asian people' omits profitability for companies

It is true that since 2020 there has been a noticeable increase in representation of black people in UK adverts. Data from Channel 4's Mirror on the Industry report showed there was a surge of representation after the Black Lives Matter protests in 2020, when many industries including advertising were criticised for poor representation. In 2020, 37% of adverts featured black people; that number increased to 45% in 2021 and 51% in 2022 before a decline in 2023 to 49%.
Black Lives Matter
UK politics
fromwww.theguardian.com
1 week ago

Reform MP's remarks about TV adverts were racist', says Wes Streeting

Wes Streeting accused Reform MP Sarah Pochin of racist remarks after she complained adverts featured too many Black and Asian people, prompting an apology.
fromwww.bbc.com
1 week ago

Reform MP's comments about adverts 'racist', says Streeting

Pochin said the viewer was "absolutely right" and "it drives me mad when I see adverts full of black people, full of Asian people". She said "it doesn't reflect our society" and "your average white person, average white family" is not "represented anymore". Pochin blamed the situation on the "woke liberati" in the "arty-farty world". "It might be fine inside the M25, but it's definitely not representative of the rest of the country," she said.
UK politics
[ Load more ]