#agency-pricing-models

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Marketing tech
fromExchangewire
1 week ago

Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook

Meta introduces location-based fees for advertisers in seven regions to offset digital service taxes, effective July 1st, with increases ranging from 2-5% depending on country.
Marketing tech
fromDigiday
3 weeks ago

Future of Marketing Briefing: The case for and against an agency subscription remuneration model

Agencies are adopting subscription models to absorb AI infrastructure costs like inference and token fees rather than solve pricing problems, with subscriptions paired to bulk purchasing discounts from AI providers.
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