What is the Agent2Agent protocol and why should marketers care? | MarTech
Agent2Agent (A2A) is an open standard enabling diverse AI agents to interoperate, giving marketers competitive advantage through collaborative, enterprise-ready workflows.
Beyond AI protocols: Preparing for MCP and A2A in production
Enterprises must adapt data and application infrastructures to support agentic AI, leveraging standards like MCP and lessons from the microservices transformation.
