Agentic Commerce's Next Phase Hinges On Closing The Consumer Trust Gap
Agentic commerce evolution depends on resolving consumer trust gaps as Google and OpenAI compete with different protocols and approaches to merchant integration and shopper experiences.
What Does ChatGPT's New In-Chat Shopping Feature Mean For E-Commerce?
ChatGPT's Instant Checkout, powered by ACP, enables in-app purchases that merge discovery and payment, requiring merchants to optimize visibility for conversational commerce.