#ai-and-llms

#ai-and-llms

That presents both an opportunity and a potential threat for leaders like Gorin-and Booking Holdings CEO Glenn Fogel, with whom we spoke earlier this year. The opportunity: to deploy AI internally and forge partnerships that embed the group's Expedia, Hotels.com and Vrbo functionality within the LLMs. The risk: hallucinations, privacy violations, and the specter of LLMs reducing the need for travel sites or turning them into invisible pipes that consumers never see.