Recently, AI decided that a painting long thought to be a copy of Caravaggio's The Lute Player is actually by the master, while another version of the same subject, previously thought to be authentic, is not. Both conclusions were disputed by the former Metropolitan Museum of Art curator Keith Christiansen. A similar debate erupted in March 2025 when AI declared that portions of The Bath of Diana, also long believed to be a copy, could have been painted by Peter Paul Rubens.
Now that sketch did have a glaring omission: audio. Time to take another look and add audio into the mix. Audio is one of the most overlooked channels in data-driven marketing. Sure, it has measurement issues and can't compete with the last-click attribution "goalhangers", taking all the glory and reward for handy conversion tap-in (Google, Meta, Amazon et al). But that will be fixed, as we build AI powered attribution.
Artificial intelligence, apparently, is the new "fake news." Blaming AI is an increasingly popular strategy for politicians seeking to dodge responsibility for something embarrassing - among others. AI isn't a person, after all. It can't leak or file suit. It does make mistakes, a credibility problem that makes it hard to determine fact from fiction in the age of mis- and disinformation.