"The findings, detailed in a preprint paper titled "AI Self-preferencing in Algorithmic Hiring: Empirical Evidence and Insights," further amplify persistent concerns about AI bias. Authors Jiannan Xu, a PhD candidate at the University of Maryland, Gujie Li, assistant professor at the National University of Singapore, and Jane Yi Jiang, assistant professor at Ohio State University, found that "LLMs consistently prefer resumes generated by themselves over those written by humans or produced by alternative models, even when content quality is controlled."
The goal of the Ethical AI Guidebook is to spark a mindset shift-encouraging content creators, agencies, and AI developers to make inclusivity a core part of how they generate and use imagery.
As opposed to investigating deepfake detection models, the study looks more broadly at AI models used for "fake news detection." This highlights systemic biases in technology.