The presentation features a high-rise building with the president's surname in gold letters, whose roof would feature a spire illuminated in the colors of the American flag.
Key stat: 31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages, according to a June 2025 survey from Ascend2 and Unbounce. Beyond the chart: The adoption mirrors broader B2B behavior. 95% of B2B marketers are using AI-powered tools in some capacity, with 89% specifically employing AI for generating marketing or written copy, according to an October Content Marketing Institute report.
Dubbed AI‑DADA, Swatch says this AI-powered design tool lets you create entirely unique watches starting from a blank canvas and using only your imagination as a guide to the final outcome. After logging into your Swatch account, you prompt AI‑DADA with your own idea, then, in less than two minutes, a "unique watch design comes to life." To underline this uniqueness, each AI‑DADA watch carries a "1/1" sign on its case back.
AI models can tend to be "yes-men." They are sycophantic by design, meaning they agree with us, support our ideas, and want to help. Part of the reason I think so many AI projects fail is because the human factor is overlooked. The same biases that apply to us also apply to AI, so it's important to factor in psychological principles when building experiments, agents, and automation.
