#ai-driven-media-buying

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Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: Yahoo pairs with Kochava to pitch 'agentic' DSP workflows

Ad tech companies must evolve in the agentic era or risk obsolescence, as exemplified by Yahoo and Kochava's partnership for AI-driven media buying.
Marketing tech
fromExchangewire
2 months ago

Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising

Onetag acquires Aryel to integrate quality media, immersive creative experiences, and AI-driven decisioning into a unified value exchange platform for measurable advertising outcomes.
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