#ai-powered-analytics

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#marketing-mix-modeling #cmo-cfo-alignment #marketing-measurement #marketing-roi
#marketing-mix-modeling
fromAdExchanger
1 week ago
Marketing tech

MMM Platform Mutinex Brings On TransUnion's Mike Finnerty To Head Its US Business | AdExchanger

Marketing tech
fromAdExchanger
1 week ago

MMM Platform Mutinex Brings On TransUnion's Mike Finnerty To Head Its US Business | AdExchanger

Marketing mix modeling platform Mutinex appoints Mike Finnerty as US president to lead expansion, positioning itself as an agentic MMM solution bridging CMO-CFO measurement gaps.
more#marketing-mix-modeling
Marketing tech
fromPractical Ecommerce
2 weeks ago

Seller Central AI Remakes Data Analysis

Amazon's new AI canvas feature in Seller Central enables merchants to explore performance data through conversational interfaces and visual workspaces instead of static reports.
Marketing tech
fromReadWrite
1 month ago

Aristocrat acquires Gaming Analytics in strategic deal

Aristocrat acquired Gaming Analytics to integrate AI-powered real-time player analytics, slot optimization, and marketing automation into its platform and enhance casino operations.
Tech industry
fromComputerworld
1 month ago

New Tableau AI features and Slack integration aim for data accessibility

Tableau added AI-powered personalization, automation, natural-language data stories, data mapping, and Slack integration to make data more accessible and actionable for business users.
Business intelligence
fromInfoWorld
3 months ago

InfoWorld's 2025 Technology of the Year Award winners

Enterprise platforms deliver secure, governed, customizable Python-based data applications and resilient, encrypted cloud backup with real-time replication and global disaster-recovery coverage.
Artificial intelligence
fromClickUp
5 months ago

How to Automate Survey Analysis with ChatGPT

Automate survey analysis with ChatGPT and AI tools to extract faster, accurate insights from quantitative and qualitative responses, saving time and improving consistency.
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