The email came from a creative advertising agency and the proposal was a potential collaboration in which Gardner would be paid if he was willing to act, in secret, as a social media influencer on behalf of Ousmane Dembele, the Paris Saint-Germain forward. We are exploring a one-month campaign designed to spark dialogue and strengthen the narrative around Ousmane Dembele's candidacy for the Ballon d'Or, the email explained.