#attention-technology

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#video-advertising-performance #audience-attention-metrics #gaming-and-entertainment-environments
Marketing tech
fromExchangewire
3 days ago

Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences "In the Zone"- Lumen Research Finds

Venatus Media's technology delivers up to five times higher attention by targeting audiences in immersive gaming, sports, and entertainment environments where users exhibit heightened focus and receptivity to video advertising.
fromThe Drum
10 months ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.
Marketing tech
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