#attribution-measurement

[ follow ]
#conversion-apis #connected-tv-advertising #performance-marketing #streaming-platforms #audio-marketing
Marketing tech
fromAdExchanger
16 hours ago

Are CAPIs The Next Phase Of Performance TV? | AdExchanger

Streaming platforms are adopting conversion APIs to help advertisers measure performance and justify media spending, reflecting the growing importance of performance marketing in connected TV advertising.
fromAdExchanger
1 week ago

Men's Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio | AdExchanger

Men's Wearhouse developed an audio-only campaign with its measurement and media agency, Ovative Group, and activated it through The Trade Desk's Kokai platform. The core message of the campaign was that 'you can get whatever you need at Men's Wearhouse,' highlighting three parts of the brand's offerings: its 'everywhere look' for a typical day, suits and wedding attire.
Marketing
Marketing tech
fromDeadline
1 week ago

AMC Networks Expands Ad Initiative To Theatrical Moviegoing, Boosts AI Partnership With Runway

AMC Networks expanded outcome-based advertising to movie theaters and physical locations using Fandango and iSpot data integration.
[ Load more ]