fromSlate Magazine
1 day agoHeadlines Are Calling the Melania Movie a Surprise Box-Office "Success." Don't Believe Them.
Third-place opening weekends are not usually the stuff of box-office headlines, but on Saturday, you couldn't pick up your phone without reading that Melania, Brett Ratner's gauzy, glad-handing portrait of the first lady, was doing much better than expected. Deadline called its opening the strongest for a documentary in a decade, and the New York Times wrote that its $8 million opening was 60 percent above industry predictions. By Sunday, however, the latter number had been revised drastically downward, from $8 million to barely over $7 million.
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