#audience-strategy

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fromThe Business of Fashion
5 days ago

How WSJ. Magazine Is Expanding Beyond Its Base

It's a perfect recipe for complacency at a time when luxury brands are laser-focused on appealing to wealthy consumers. But Sarah Ball, who took over as editor-in-chief of WSJ. in the summer of 2023, succeeding longtime editor Kristina O'Neill, said she wants to broaden the definition of who her reader is. The magazine is profiling more Millennial and Gen-Z movers and shakers, like actress Sydney Sweeney, "Call Her Daddy" podcast host Alex Cooper and TikTokker extraordinaire Alix Earle.
Media industry
Marketing
fromThe Drum
2 weeks ago

Understanding how to connect with fans in the 'third space'

Brands must earn a place in fan-led 'third space' communities like Discord and watch parties to gain intimacy and cultural influence.
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