#automotive-marketing

[ follow ]
#brand-strategy #data-driven-insights #women-consumers #rolls-royce #phantom #keith-moon #stunt #ad-tech
Marketing
fromAdExchanger
57 minutes ago

Shifting Gears, With The CMO Of Genesis Motor America | AdExchanger

Amy Marentic leverages engineering and 28-year Ford experience to lead data-driven marketing at Genesis, targeting broader appeal among women and families.
Music
fromInsideHook
3 weeks ago

Rolls-Royce Re-Enacted a Legendary Keith Moon Stunt

Rolls-Royce submerged a Phantom in a swimming pool during its 100th anniversary celebration, evoking rock-music mythology about Keith Moon.
E-Commerce
fromExchangewire
4 weeks ago

OpenX Integrates S&P Global Mobility's Polk Automotive Solutions - ExchangeWire.com

OpenX integrates with Polk Automotive Solutions to enhance automotive advertising effectiveness, enabling real-time campaign attribution tied to vehicle transactions.
fromSocial Media Today
4 months ago

TikTok Outlines Benefits for Automotive Marketers in New Whitepaper

The digital transformation has led to 'popcorn thinking,' which has indirectly shaped a non-linear journey. Potential customers navigate circular loops, freely entering or exiting any phase.
Marketing tech
Marketing tech
fromThe Drum
4 months ago

How is the next chapter in contextual shifting gears for automotive marketers?

The automotive sector faces pressures from competition, economic challenges, and evolving consumer expectations, making marketing increasingly complex.
Media industry
fromDigiday
4 months ago

How Hyundai's CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads

Automotive marketers prioritize flexibility and speed to navigate uncertainties and consumer concerns over vehicle pricing due to potential tariffs.
[ Load more ]