Marketing tech
fromTechSpot
6 hours agoThe quiet reinvention of search in the age of AI
Search has evolved from visible links to backend infrastructure, becoming a data stream consumed by software rather than a user interface.
Ilan Zerbib, who spent five years as Shopify's director of engineering for payments, is building a solution that could eliminate these backend infrastructure headaches for non-technical creators. Last summer, Zerbib launched Sapiom, a startup developing the financial layer that allows AI agents to securely purchase and access software, APIs, data, and compute - essentially creating a payment system that lets AI automatically buy the services it needs.