Bath & Body Works's Summerween Collection Is Even Better Than Anything You'll Find in October
Bath & Body Works' new Summerween collection features spooky scents and home decor items, inviting customers to celebrate Halloween earlier this year with exciting new releases.
Who is Daniel Heaf? New Bath & Body Works CEO comes from a leadership shakeup at Nike
Daniel Heaf's extensive background includes leadership at Nike, where he significantly grew revenue in his direct-to-consumer role, setting a strong foundation for his new position.
How Bath & Body Works Comes Up With Its Holiday Scents
"Every year, Bath & Body Works releases 250 new fragrances, but it puts muscle behind just a few, like Perfect in Pink, that it expects to carry the holiday shopping season."
The Anatomy of a Seasonal Holiday Fragrance: How We're Lured by Scents of Dessert and Nostalgia
"Not only is there the visual inspiration in creating a scent, but also varying notes meld together to form an evocative memory, tapping into the emotions of consumers."